If you’re looking to drive more downloads for your mobile app, using your business website is a great way to do it. Many people search for apps on Google and other search engines, so including the right keywords and phrases in your website’s content can help you reach more potential downloaders. You should also create a page on popular app stores like the Apple App Store and Google Play Store, and make sure your app’s description is clear and concise. After you’re done with your software development cycle, deploying your app with a DevOps release cycle as mentioned in this JFrog guide, these tips are sure to help you convert your audience.
1. Use App Links To Direct Traffic From Your Website To Your App Store Listing
One way to use your website to drive app downloads is by using app links. App links are HTML tags that let you redirect traffic from your website to your app listing on the App Store or Google Play. When someone clicks on an app link, they’ll be taken directly to your listing, where they can learn more about your app and install it.
Using app links is a great way to make it easy for people who visit your website to find and download your app. And the best part is, setting up app links is quick and easy. All you need to do is add a few lines of code to your website.
2. Create A Landing Page For Your App
Another way to use your website to drive app downloads is by creating a landing page for your app. A landing page is a standalone web page that’s designed to promote and sell a product or service. When it comes to promoting your app, a landing page is a perfect platform because it allows you to highlight the features and benefits of your app in one place. Plus, a well-designed landing page can effectively convert web visitors into app users. Web design is the most popular element of information technology and digital design. For this reason, there are plenty of awards and communities recognizing top web design firms and mobile app designers.
If you don’t have the time or resources to create a landing page from scratch, there are plenty of tools and services that you can use to get started quickly and easily. Once you have your landing page set up, all you need to do is drive traffic to it. You can do this through online ads, email marketing, social media, or other marketing channels. A high-conversion landing page is very important for your audience to be redirected to your app. With the help of a copywriter, you can ensure your message is on point and speaks to the needs of your target audience.
Another way to use your website to drive app downloads is by using social media share buttons on your site. This will help promote your brand and generate awareness about your company and/or products/services—which can lead to new customers downloading your apps! Social media share buttons make it easy for visitors of your site who enjoy what they see—to share it with their followers on social media platforms such as Twitter, Facebook, Instagram, etc.
And like we said before: the more customers who download and use your apps—the more successful your business will be! That’s just how it works! So make sure you have social media share buttons visible on every page of your site. Especially pages containing content that’s informative, educational, or just downright interesting!
4. Use Google Analytics To Track Your Website Traffic
Google Analytics is a free tool that allows you to track the traffic coming to your website. This valuable data can help you understand where your website visitors are coming from and what they’re interested in. You can use this information to adjust your marketing strategy and focus on the channels driving the most traffic to your site. Plus, Google Analytics can also help you track conversions, so you can see how many people who visit your area go on to download your app.
5. Add QR Codes To Your Website
QR codes are those strange squares with weird patterns inside them that can be scanned using a smartphone camera. QR codes can take users to a specific website or landing page when scanned. You can use QR codes on your website to take users directly to the listing for your app in the App Store or Google Play store. This is a great way to make it easy for users who are already on your website to find and download your app without having to search for it.
To generate a QR code, you can use a free online service like goQR.me. Make sure the QR code is large enough to be easily scanned and placed prominently on your website so users will know what to do with it. Once you have your QR code, you can add it to your website by creating a banner or button that says “Scan to Download” or something similar.