How to Write Best App Description Template for ASO

The app description is an important part of ASO (App Store Optimization) and you should think about it even before making an app that why people should bother to download your app when there are millions of other apps that are better ratings and more downloads than your newly build an app. Your app’s description even defines your app’s success. The descript template of your app should be persuasive that users should click after having a look at your app’s description.

One thing that you should keep in mind that your app’s description that appears on the screen is just 255 characters and that’s only 3,4 lines. In these 3,4 lines, you will have to persuade the user so he bothers to click on more to read the full description and go through your app. Here, I will tell you how to write the best app description template for your new build app on the app store.

Basic Component of an App’s Description for ASO

There’s not a single way of writing the best app description template. There are some tricks, tips and technical method that helps to get your app in searches using app description. There are threesome basic components when it comes to app description and ASO.

App Name
App Description
App Screenshots

Always try to make these things outstand. I will try to explain here in few lines that how app name, description, and screenshots will help your users to find your app in searches. The app name will help your users to find your app with a single keyword on play stores whether it’s Apple’s app store or Google Play store.

Writing Tips for Best App Description Template

Here I am writing some tips that will help you to groom your app descriptions.

Narration: According to some experts out there on the narration and form your app’s description should be according to the needs of the user and how the user would use your app to perform his/her tasks. The user should feel like they are using your app while reading your app’s description.

Mentioning Key Features: No matter, how many features your app is offering but there should be something that would the main or core features. Make proper use of bullet points and show your core features in a list. So, user can have a quick look what he/she will get by downloading your app. Later, you can define all other features in the app’s description.

App Description Template for Small Businesses

**Here You Can Tell About Your Discounts, Offers & Promotions**

Now, here start with the name of your app or if your app is about a small business then add your business name here, add the location and tell what’s best about your business or famous about your business. Also, mention some offers that new downloaders will get on downloading the app for the first time. Here in the below template, you can list some of the best features in a narration style:

Feature: What’s useful about this feature.
Feature: What’s useful about this feature.
Feature: how it will help the user.
Feature: how it will give benefit to the user.

Then, in the end, you can add the best review from your reviews section or you can also talk about your business here.