Growing a YouTube Channel comes with tons of benefits. Aside from becoming an influencer, you can leverage YouTube subscribers to get conversions for your brand. The question is, how can you grow your YouTube channel without breaking the bank?
With over 2 Billion monthly active users, YouTube is ranked among the most powerful social media platforms in the world. As such, most brands now leverage YouTube’s popularity to get conversions.
Even though there are many ways you can get YouTube subscribers, some strategies may not yield desired results. For example, some people resort to buying fake YouTube subscribers. In the long run, they risk their content being deleted or compromising the credibility of their channel. It is against this backdrop that we share these helpful tips to enable you to grow your channel with ease.
#1. Social Media
The easiest way you can get YouTube subscribers without incurring any cost is through sharing YouTube videos on social media. This not only lets you fast track your growth strategy but also reach out to a wider audience.
In that regard, you can share YouTube videos across all your channels including Facebook, Twitter, Instagram, and any other social media platforms that you may have set up. The bottom line is that you should ensure that your target audience is active on those platforms.
Since your main objective is to grow your YouTube channel, you can share short teaser videos that you can promote across social media platforms and link to the YouTube channel. In other words, you can cross-promote your video content across other social media platforms where you have an active presence.
For example, you can encourage people to subscribe to your videos via your Twitter or Instagram bio. The best way is to share teaser videos every often. The more people interact with your content the more they are likely to subscribe to your channel.
#2. Engagement
Do not share video content and seat back to see growth. You have to engage with the audience to attract more subscribers. The more responsive you are the more credible you will look. You should therefore respond to comments and respond to questions.
When you engage with your subscribers, you can understand what they want which makes it easy for you to share content that resonates with the target audience. This will ultimately improve your relationship with that target audience thereby increasing chances of getting conversions.
In the long run, loyal subscribers are likely to share your content in their network which plays a critical role in improving growth. Keeping your audience engaged makes it easy to scale your content strategy and come up with content that resonates with the target audience.
The more active you are the more people are likely to trust and engage with your channel. Having said that, you should secure time to interact with the audience regardless of your schedule. That is the only way you can keep the conversation going and build a strong social media presence.
#3. Post Consistently
Once you acquire loyal subscribers, the key focus that you need to put more effort into is sharing content consistently. Consistency doesn’t mean posting videos across various platforms but maintaining a regular content strategy.
This not only includes the type of content you share but also engages and maintains a consistent video posting schedule. Some aspects that you should focus on include the topics covered, posting intervals, and the content format.
In other words, before you create a YouTube channel, you should first understand your target audience, how often you are likely to share videos and what your channel is likely to be about. This will give you a clear approach on how to roll out a cohesive and effective content strategy for Your YouTube channel.
For starters, you can post one video every week and increase the number as the channel grows. On the flip side, you should prioritize quality as opposed to quantity. In case your main objective is to get more YouTube subscribers, you should put more effort into creating quality videos to appeal to the target audience.
Sharing poorly produced video content not only compromises the credibility of your brand but also makes it difficult to be trusted. The more credible and authentic you look the higher the chances of attracting more subscribers.
#4. The use of influencers
Influencers command a huge following that you can leverage to grow your YouTube channel. Even though some influencers charge a fee for influencer marketing, they come with dozens of subscribers that you tap into to grow your YouTube channel.
While there are tons of influencers available in the internet space, you should aim at partnering with credible influencers to avoid compromising the credibility of your brand. Should you find it challenging to get a reputable influencer, you can use various free influencer marketing tools available to get the right person.
As the number of influencers surges each day, the fee may also vary from one influencer to another. The bottom line is that you should choose an influencer that is relevant to your niche. That makes it easier to reach out to an audience that is likely to be interested in your content.
#5. YouTube Subscription feature
YouTube comes with a clickable feature that lets you convert video watchers to subscribers. If you are struggling to get subscribers, you can leverage the feature to get more subscribers for your YouTube channel.
On the other hand, you can encourage viewers to subscribe at the end of the presentation on every video. The end goal is to request as many people as possible to subscribe to your YouTube channel. With a high number of subscribers, you can unlock many opportunities for your brand. This includes influencer marketing, brand mentions, and many other business opportunities.
#6. Roll out a contest
Even though contests offer a short-term solution to growth, they play a critical role in your growth strategy. For an effective strategy, ensure you promise a reward that you can afford.
Aside from offering a reward that is relevant to your target audience, you should request the audience to turn on notifications and subscribe to participate. The end goal is that at the end of the contest, you should be able to get non-drop subscribers to spar the growth of your YouTube channel.
Another ideal strategy that you can use to grow YouTube channel is the use of hashtags. Targeting niche-specific hashtags when sharing your YouTube videos enables you to target the right market segment.
The more targeted you are the higher the chances of getting organic subscribers for your channel. Just like Twitter and other social media platforms, targeting the right audience helps you unlock an array of opportunities for your YouTube channel.
Conclusion
While growing a YouTube channel may look easy for many, those who established YouTubers can attest that it requires extra effort and time to achieve success on YouTube. Before setting up a YouTube channel, the major question you should aim to address is whether you will be able to sustain your content strategy.
Despite having tons of subscribers, retaining them requires consistent sharing of quality content. If you can’t afford high-quality equipment, you’d rather hire or employ a professional to help you manage your YouTube channel.
As the number of YouTube channels surges each day, the visibility of your YouTube channel is dependent on the type of content you share with the target market. As such, we recommend that you invest time in creating quality content to appeal to the target market and keep them glued to your content.