The main difference between social media and traditional marketing is that social media provides a personal touch. Using a variety of different platforms, marketers can target the specific audience they want to reach out to.
A recent study by Social Media Marketing World revealed that 84% of marketers believe that social media platforms help them market their products. The study also showed that social media marketing is the most effective form of digital marketing, with a 95% success rate.
Social media platforms are constantly changing, and the landscape is becoming more difficult for marketers to understand. This article will help you get started on your journey of understanding the latest social media platforms by outlining some of the most popular ones that are around in 2022.
1. Instagram
Instagram is a social media platform that has been growing rapidly in the last few years. In just a span of 4 years, Instagram has grown to more than a billion users.
Instagram is an effective platform for marketers and advertisers as it provides a great opportunity to reach out to their target audience and create visual content that can be shared across various social media platforms.
In 2022, Instagram will be valued at $10 billion and will continue its growth trajectory. This means that marketers should watch this platform closely as it is going to become one of the most important social media platforms in the future ,and there is no such issue now like privacy breaching for that you can different softwares for product password mangment .
The social network is still growing and its growth rate is expected to be around 20% by 2022. Instagram Stories, live videos, and influencers have been game changers for marketers to reach their target audience with the help of these platforms, brands are able to keep their audience engaged through conversations and create brand awareness by increasing interactivity.
2022 is mainly about video content as Instagram reels and every influencer, as well as brand, are shifting their strategy to target audience and bring conversion through Instagram reels.
2. Tiktok
Tiktok is a social media platform that allows users to create short videos. It is a great opportunity for marketers to get involved in this new market since it offers them a chance to interact with their audience and boost their brand awareness.
In 2022, Tiktok has been able to generate revenue from sponsorships, which has helped them expand its business even more. TikTok is now one of the top five most popular apps in the US and Canada with over 100 million users in total.
The app has been around since 2016, but it has seen a rapid increase in popularity recently due to its unique features like short clips and sponsorships.
“Guess”, a clothing brand launched also tried the TikTok platform where users submitted their denim outfits in an “inMyDenim” video. They were encouraged to do this with the song “I’m a Mess” by Bebe Rexha played in the background.
The platform is being used by many marketers to generate content for their brands and also to create short clips for their social media channels as it is famous to generate a high return on investment.
3. Twitch
The social media platform Twitch is becoming a hot spot for marketers. Twitch has a unique advertising model that allows for sponsors to sponsor short clips of games, which can be monetized by Twitch partners. This makes it an ideal place for marketers to advertise their products and services.
The marketing landscape is shifting rapidly and Twitch’s new model will impact how brands communicate with their customers in the future. It has been gaining a lot of traction in the past few years, with more than 10 million users in 2017.
Twitch offers new ways for marketers to reach their target audience by creating content that appeals to the game-playing community, which is one of the most engaged audiences on social media sites.
Companies like Microsoft and Coca-Cola use it to reach out to gamers. According to research, 75% of social media marketers are investing in twitch in 2022 as their marketing plan.
4. Twitter Space
Twitter space is the latest audio feature of the platform that has been gaining popularity in recent times for live discussions, training sessions, and customer Q/As.
It launched in November 2020 with its “Ticketed Spaces” which allow people to charge entry fees and sell tickets. They’re also trying a new feature called “Spaces Recordings”, which allows users to record and share their conversations.
For instance, if you run a legal firm you can carry out live sessions with the audience, and clear the basic queries that they have in mind. This will build a trust-based relationship between your firm and the audience and also will lead to conversions.
5. Youtube Shorts
Youtube shorts are once again proof that 2022 is all about precise and fun video content. Youtube creators have been creating these short videos on a variety of topics, from how to start your own small business to how to make money online.
With Youtube shorts, marketers can learn about what is trending and use that knowledge to boost their business. This social media platform has a lot of potential for marketers and gives them a way to connect with their audience in an authentic way.
Some people see this as a threat to traditional TV commercials but it could also be seen as an opportunity for brands who want to reach out directly with their message without all the noise and clutter of traditional advertising platforms.
Companies upload videos to promote their products and services, create eye-catching banners, and have them put on YouTube.
Last words,
Marketing has gone digital, and social media derives a major chunk of customers for all brands and businesses. Therefore as a marketer, you must know about new social media platforms coming on front.
Whatever marketing platform is chosen, being able to apply marketing strategies is essential.
Do not forget to keep a balance between new and old social media platforms and keep yourself updated with new trends. Also, find out what works best for your business and then stick to it for visible results.
Author Bio: Aabhas Vijay
Aabhas is the founder of Avija Digital a complete digital PR agency for online Strategy and Marketing, Expert in providing consultation as a content strategist for SaaS and tech brands. He began his career in digital marketing in 2016, which continues to this day. He spends his free time in the gym, playing board games, and learning new technologies in IT sector.