The way to shop daily essentials like groceries has completely changed with the arrival of modern technology. Gone are the days when we had to stand in long queues to fulfil their basic requirements. As more and more consumers have now changed their shopping behaviour and moved online, it’s vital for grocery stores out there to get the digital identity not only to survive but thrive. This challenging time brought great opportunities for grocers to be more flexible and to adapt to the latest technology solutions.
It’s common to see grocery retailers who grew by taking their stores online and delivering faster home delivery. This post will explore the ins of entering into the e-commerce grocery space and how to drive more sales to your grocery business with a delivery app. So let’s start from the very basics:
The Growing Need of App Development For Grocers!
The rise of mobile app development has taken the grocery business world by storm, and now nearly every grocer plans to launch their mobile app. Everyone goes for technology solutions to save their resources, money, and time for the long run. We all have entered the high time where eCommerce stores are now leveraging mobile app development to deliver the utmost convenience to the audience.
Based on the latest survey, smartphone users spend 90% of their internet time on mobile apps. Because of this, the demand for app development is also on the rise. Mobile apps are medium to keep users stay connected with brands. In line with this, grocery stores must step forward to focus on running grocery business with a delivery app for leading devices like Android and iOS. All this means grocery apps have become a boon for both users and entrepreneurs out there.
Top Players Of The Grocery Industry
In the eCommerce landscape, several top grocery delivery players are popular among customers and aspiring entrepreneurs. You can also step forward to build something similar to them to start your own grocery ordering and delivery business. Some of the leading grocery brands are mentioned below:
- Instacart
- FreshDirect
- Walmart Grocery
- FreshDirect
- Postmates
What To Consider Before Kick-Starting An Online Grocery Business
Some factors are there that help you become an owner of a successful online grocery business:
- Selecting an appropriate grocery business model
- Creating a roadmap to turn your chosen business model into an efficient operating model
- Determine the market and audience you want to target
- Perform in-depth analysis of competitors
- Go with the development of both grocery delivery website and mobile app
Along with the above factors, it is likely for entrepreneurs and business owners to waste time picking a suitable grocery business model. That’s why we have explained the major business models in the grocery landscape.
Business Models For Online Grocery Delivery Apps
Inventory Model
In this model, a platform is a medium that stores products from various providers. Customers can collect the orders and deliver them further via an external supply network. This model is perfect for single product shops like milk supply. If we talk about the most significant example of this, Big Basket is the one that directly sells goods to distributors and stores them at warehouses. As compared to other models, this model is expensive.
Multi-vendor Marketplace Model
This model is the one where stock is not handled directly by the platform. The order is first put on the website, and then it is further transferred to the food shops. The logistics industry manages the transportation of those goods, which gathers the goods and ships them to the customer. Amazon is the most popular example of this model.
Online Selling Business Model
With this model, you can go with various ways to make money based on your business needs. The sales can be generated from multi-seller platforms, and to increase the sales, you can also consider the integration of the following channels
- Businesses using the model can earn money by making the sale of their own merchandise.
- Another way to monetize your business is to charge seller or store fees.
- You can enable consumers to pay for items by subscribing to monthly and yearly plans and earning from them regularly.
How Grocery Delivery App Benefits Grocery Businesses
Boosting business
Entrepreneurs are currently at the point of how to expand business during these intense times. And the most efficient method to grow business is to enter the online grocery market with an on demand grocery app. You can say it is the quickest way to expand your business worldwide. By getting online, customers’ trust can be strengthened, one of the most crucial aspects of your industry’s growth.
Better order management
An on-demand grocery delivery app comes with a control panel from where the app owner can completely manage the app. Right from the admin dashboard, the manager can manage the entire inventory and send out alerts to users to place orders quickly. The app also allows managers to manage current, historical, and future inventories with much ease.
Desirable payment Choices
Using the grocery delivery app means that you can quickly use a variety of payment options. The program allows customers to pay either via Paypal or any other payment method as per the convenience. Debit cards, credit cards, and net banking are some of the options available on the app to make payments. There is no more need to go with cash-filled wallets as now there are various ways to pay for groceries.
Establish Customer Loyalty
Customer loyalty is said to be an important aspect of any business’s expansion. This is a time-consuming process that necessitates a concerted effort to foster consumer loyalty. The grocery store app assumes this responsibility for your business and uses its services to help you establish client loyalty. The app services keep current consumers happy while also attracting new ones. Offering a tailored and intuitive user experience is the most effective strategy to increase customer loyalty.
Diversity in the products
While the selection of products available in stores is restricted, online shopping offers a far larger selection. Following the covid-19 pandemic, internet grocery shopping has grown in popularity, drawing an increasing number of clients. On the other hand, Grocery applications provide high quality, greater functionality, and more, which is attracting a growing number of clients. Customers may purchase a variety of things in one location, making it more convenient and efficient for them.
Attract New Customers
Many supermarkets are restricted to a specific location and the city’s loyal clientele. They can’t seem to attract new clients from other cities or states. The advantage of the on-demand pickup and delivery software is that it allows the grocery shop to spread its services beyond its immediate area to the entire city or state. If all goes well, your app may even be used across the country.
Easy to grasp consumer habits
You may learn about client requirements and their behaviour using the collected insights. It will assist you in increasing your app’s services and making it more controllable. As a result, assisting you in increasing your sales leads to improved business growth. You’ll learn about customer preferences, such as which items they buy on a regular basis and how they pay their bills. All in all, it gives you a sense of the user’s preferences and expectations. Many individuals prefer to buy groceries online, which can be done fast with a smartphone.
How should your Grocery Delivery App be?
Keep Customers’ Behavior In Mind
Customer behaviour and its satisfaction matter for a business to succeed. You need to conduct the proper research and gain knowledge of the user’s behaviour. Both quantity and quality are the focus of entrepreneurs in the business world. That’s where generous discounts and attractive reward options are a great way to experience increased sales.
Go With Easy & User-friendly Interface
Customers are less likely to utilize an app with too many features or a complex interface. To build strong relationships with customers, you can develop a delivery app that should communicate your company’s vision. You make sure the software provides a user-friendly interface with all the latest features. This kind of transparency will surely increase user engagement with your brand.
Take A Step Forward Towards Grocery Delivery App Development!
It is not simple to create a grocery delivery app. You’ll need creative designers and programmers who can grasp your vision. This means you need to go with the best technology partner to build apps suiting your requirements. Apps are evolving much more than software, so you can become a part of this digital market by creating one for you. So what are you waiting for ??? Go ahead, digitize your grocery business, and drive more sales to your grocery business with a delivery app in no time.
BIO
I am Marco Shira a senior blogger and have many years of experience creating blogs and content for
different mobile app development, websites, and pages. I have always created unique and
quality content that entertains users. I know what makes content friendly and informative at the
same time. So I try to do it in the best possible way.