Once you have created your Android app, or network of Android apps, you need to start considering your app distribution plan. What you need to consider when deciding how to distribute your app is which is way you can get your app to the widest possible audience. You not only want to get your app to as many people as possible, you want to get your app to those that will appreciate and use your app. We have discussed in previous app distribution posts that there are various ways of app distribution, these include: using your websites, review pages and of course app distribution via Android app markets.
No matter how many ways there are to distribute an app, one most common factor always appears to come through, and that is GooglePlay continues to shine as the most popular app distribution method for many app makers. This may be because it is a place of comfort, it is known to you and therefore it is perceived as a place that your app must exist in, but please bear in mind that you do not have to use GooglePlay, you can distribute your free Android app that you have created with AppsGeyser’s app making templates to any android app store including; Amazon app store and GetJar.
Different app stores are suited for different audience styles and this is something that you need to understand and possibly test with one or two apps before publishing your entire network of apps. App distribution is an important stage of your app making, afterall, if the app is not published anywhere it will not get any downloads and your app making would be fruitless. Although we stress that there are many app stores out there, the monopoly still lays with Google Play. In order to give your app the best chance of success, GooglePlay should indeed be part of your app distribution plan.
Why Use GooglePlay ?
There are five main reasons why we feel that you must consider GooglePlay within your app distribution plan:
1: Audience size –GooglePlay remains the most popular of all Android app stores, and this means that your app will be visible in one of the largest app stores in the World. GooglePlay boasts more searches undertaken per day than any other app store, therefore there is more of a chance that someone will search for an app like yours.
2: Easy Access – This is the key to GooglePlay’s success, GooglePlay has the advantage of being pre-programmed on every Android device, meaning that all Android users automatically have access to this app store without having to download a new app store, or open a website to access an app store that is hosting your app.
3: Discoverability – GooglePlay has an easy search style for apps set out with category sections, editorial picks and features. This makes it easy for a user to search for an app using not only the app name, but also search references. In the past few days we have spoken a lot about App Store Optimization to help enhance your app’s visibility in the app store.
4: Cost – GooglePlay does not come for free, but it is also not as expensive as other Android app stores. For just $25 the app developer can upload as many apps as they wish.
5: Ease of use – You do not have to be a technical wiz to use GooglePlay either as an app developer or an app user. You can upload your free AppsGeyser Android app within just a few minutes and once your app has passed the GooglePlay review process you will see it live, ready for the eyes of millions.
If you have any further questions, please do not hesitate to contact us either by email or via our Facebook page where we are always happy to help.