Content optimization is a must when you’re trying to send a message to your target audience. This goes for any industry and niche, including the mobile apps industry. When you think about the number of apps available for androids, you might get a headache. There are so many of them and dozens may be painfully similar to the one you’ve launched. So how are you supposed to stand out?
Creating a killer content marketing strategy for your app can help you beat your competitors and expand your target audience. All you need is an effective content writing strategy. Below, you’ll find the 6 best writing tips that will help you create optimized content for your app.
Let’s see how it’s done.
1. Understand Your Audience
Understanding who you’re writing for is a huge step in this process which is why you need to start with it. Your first task is to define your audience and create a buyer persona.
Here’s what you need to define:
- age
- sex
- location
- social status
- online behavior
- social media they use
- level of education
- pain points
Gather and define as many details as possible. Once you know who your target audience is, you’ll be able to write better content specifically for them.
2. Choose Trending Topics
Optimizing your content means making it more intriguing and interesting. You need to choose the topics that your audience will want to read. Otherwise, all your efforts are in vain.
Ask yourself:
- What do they want to learn about?
- What are their problems or pain points?
So, let’s say you have a fitness and calorie counting app. You’d need to cover trending topics that your target audience want to know about:
- 10 Quick Breakfast Ideas to Make This Summer
- The Do’s & Don’ts of the Keto Diet
- How to Stay Fit During the COVID 19 Lockdown?
Make sure that the topics you cover are trending and always work on staying well-informed about the things happening within your industry and niche.
3. Optimize For Mobile Devices
There’s nothing worse than opening a website on your mobile device and seeing it’s not optimized for your screen size. And, since you’re writing content for a mobile app, chances are most people will be reading it from their mobile devices.
Therefore, optimize your content for mobile devices:
- make it scrollable
- use high-quality images
- make buttons easy to click
- make videos compatible with mobile devices
Make sure your content is designed primarily for mobile devices and provide a great user experience for everyone reading.
4. Create Catchy Titles
Content optimization for your app is about making those potential app users read what you’ve written and learn more about your brand.
When they search for related content, and you appear in their search results, you still have to beat the other sites that appear on the same results page.
One of the ways to do this is to create catchy, attention-grabbing titles that will make your target audience choose yours over the other results. Here’s what you need to do:
- use a long-tail keyword
- use action word and power verbs
- promise facts, information, or data
- be specific
Let’s compare two possible titles for a language-learning app:
- How to Stay Motivated to Learn a New Language
- 15 Surefire Ways to Help You Stay Motivated and Learn a Foreign Language
Although the difference may appear to be minimal, the second title promises so much more and will get more clicks and conversions.
5. Write Tutorials
For your app to be a success, people need to know how to use it. And there’s no better way for you to explain it than to write tutorial posts as a part of your content creation strategy.
Tutorials are popular because they’re helpful and informative. Think about what your audience wants to learn about and cover it in a tutorial blog post:
- how to use the app
- how to set it up
- how to use specific app features
Apart from that, you can write tutorials that are not strictly about using the app, but still helpful for your target audience. For example, if you had a yoga app, you could write a tutorial such as:
- A Step-by-Step Guide on How to Learn Yoga Poses For Beginners
Provide value, actionable tips, and informative content and your target audience is going to love it.
6. Write Like a Professional
Finally, there’s no way you’ll get very far with your content writing strategy unless you write like a professional and prove your credibility.
You have to improve your level of accuracy and proficiency, to make sure your target audience sees you as a trustworthy professional.
You need to:
- edit
- proofread
- remove grammar and spelling mistakes
- use proper vocabulary
If you need help with polishing your writing, check out these academic writing companies who can help you out.
Just make sure you publish nothing but high-quality, refined content.
Final Thoughts
Creating optimized content for your app is a demanding task but it will bring you so many benefits that you simply have to learn how to do it properly.
Use the tips we’ve shared above to create a new, more powerful content writing strategy for your app. Apply the best strategies and you’ll be able to see the results of your hard work sooner than you expect.
Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.